Digital Marketing
And Social Media Executive
Digital Marketing
And Social Media Executive
Welcome to my corner of the Internet, where you’ll learn about my successful track record of audience development through compellingly creative marketing, team-leading and storytelling — including the story behind the odd spelling of my name.
About Me
Digital Marketing
And Social Media Executive
Acareer that began in Nashville at age 14 writing 100-word stories for the local newspaper has come full circle in the most modern of ways, as I now frequently write stories of the 140-character variety…or create video for viewing not just on 50-inch screens, but 5-inch ones, too. Throughout it all, I’ve striven to learn as I teach, to listen as I speak, and to follow as I lead.The results speak for themselves, including these recent achievements:
- Drove 220% increase in social media engagement and boosted Facebook followers 760%.
- Coordinated social media campaign ranked No. 1 on Twitter Top Ten by Nielsen for TV, July, 2015.
- Launched 2x award-nominated website featuring sweepstakes powered by user-generated social media content.
- Utilized extensive video production and storytelling skills to build brand awareness while generating 720 million YouTube views.
- Directed innovative digital marketing and advertising campaigns employing state-of-the-art retargeting pixels in paid, owned and earned environments.
- Overhauled existing email marketing database, improved content, and increased open rate 22%.
- Designed and executed within a two-week window of assignment-to-rollout a multi-faceted online event later named Cablefax Digital Awards finalist.
Career highlights include:
- Executive producer of 250+ hours of national television broadcasts;
- Supervising or segment producer of additional 300+ features;
- Founding managing editor of Country Weekly, the nation’s best-selling music magazine.
Ask Me Anything
I’m a storyteller at heart…but the stories I like to tell are those of others. Which is my way of saying I don’t talk about myself that easily, as I’d rather hear about what is going on in your life. So I thought I’d “midnight acquisition” from Reddit an AMA session, in which I answer questions posed to me via my Twitter feed. Want to join in? Use the Get In Touch section to send me your question.
Ask Me Anything
My Resume
Digital Marketing And Social Media Executive
Albuquerque, NM 87106 (Willing to relocate) | 213-500-1439 | clif@clifhdunn.com
On LinkedIN www.linkedin.com/in/clifhdunn | On Twitter: @clifhdunn
Profile
More than 15 years of leadership experience within the entertainment industry with background in writing, editing and TV production before moving into social media and digital marketing. Well-honed storytelling skills.
Skills
- Project Management
- Content Marketing
- Budget Management
- Email Marketing/Promotions
- Video Production/ Showrunning
- Social Media Marketing
- Mobile Content Production
- Research/Interviewing
- Media Strategist
- Website Design
- Team Leadership
- Web Advertising/SEM
Professional Experience
REELZCHANNEL, Los Angeles 2006 – 2010, Albuquerque, NM, 2012 to present
Digital & Social Media Director, 2014 to present
Promoted to assume responsibility for digital marketing in addition to existing social media duties. Lead team of 6 direct reports, 12 indirect reports and multiple external vendors, and manage 8-figure budget. Determine strategy and execution plan across all digital media and manage 2 websites along with social media presence. Lead creative development, write marketing copy, create content, and manage video production. Report to SVP Marketing and work closely with C-suite executives.
- Directed network’s Miss USA 2015 social media effort ranked No. 1 on Twitter Top Ten by Nielsen (July, 2015); generated unique audience of 2.4 million and earned Cablefax Digital Awards finalist nomination.
- Currently project-managing major overhaul of flagship website including TV Everywhere access, mobile optimization, stronger security and improved user experience; collaborated with IT to determine strategy and requirements, select CMS and DRM system, and gain approvals. Launch planned for this summer.
- Eliminated work silos, seamlessly integrating the digital team with other divisions (advertising, PR, Affiliates and IT), providing new opportunities to monetize the website and boost brand awareness.
- Solved issue named by CEO as company’s “No. 1 marketing challenge” by leading development of new channel finder for website; replaced zip code-based tool with proprietary location-based technology.
- Saved $75,000 by bringing major show launch campaign in-house instead of using external agency. Resulting campaign generated post reach of 14.1M.
- Oversaw the design, development and launch of a corporate brand website that has received 2 prestigious national award nominations and achieved goals of generating increased market and government awareness.
- Conceived and managed execution of innovative guerilla campaign to reach a new target audience. To date, the campaign has distributed 140,000 game coupons while adding email addresses to the company’s database.
- Managed external development of revenue-generating video game app available on iTunes, Google Play and Amazon, with average player rating of 4.5 and more than 100,000 installs.
Social Media Director, 2013 to 2014
Charged with assuming responsibility for troubled social media department that lacked direction and respect throughout the organization. Managed social media presence that grew to 70+ Facebook pages, 40 Twitter accounts, 15 Tumblr pages along with Google, and Pinterest, and grew YouTube subscriber base to 136K.
- Applied video-centric philosophy in increasing social media engagement 220% as rated by external analytic firms.
- Drove Facebook campaign that boosted Likes from 10,000 to 200,000 in just 7 months by evangelizing throughout the organization and securing adequate budget to support content creation and marketing.
- Developed and executed video production strategy that resulted in average of 3.3M YouTube views and 2.8M Facebook video impressions per month, by securing and producing exclusives with network talent.
Supervising Producer, Content, 2013
Recruited back to former employer and asked to ramp up staffing and create production processes for new shows.
- Served as showrunner for The Reelz Show, a daily, hour-long entertainment news show. Executive producer of more than 80 hours of national cable TV, with all shows delivered on time and within budget.
- Assisted with attracting advertisers including Geico, Wendy’s and Progressive by creating cross-promotion inserts.
EXIT 96 PRODUCTIONS, Los Angeles, CA 2009 to 2013
Principal/Executive Producer
Founded, promoted and managed production company specializing in commercial advertising. Provided strategic and tactical support to clients such as Lending Tree, Consumer Reports and Freemantle NA.
- Built video production department from the ground-up for well-known direct response advertiser. Hired team of 12 and managed $5M budget to create 3, 30-minute advertisements. Generated over $40M in sales.
- Drove 7-figure e-commerce sales by leading design and development of two websites for the same client. Utilized analytics experts to A/B test and optimize all aspects of the sites.
- Developed multiple, successful TV commercials for companies including Lending Tree and Consumer Reports, which aired more than 20,000 times worldwide.
REELZCHANNEL, Los Angeles, CA 2006 to 2009
Executive Producer/Showrunner
Held a number of progressively responsible roles with Reelzchannel, starting as a segment producer before ultimately working as Executive Producer/Showrunner. Initially joined start-up channel as one of the first employees and helped to establish production processes and systems that remain in place to this day.
- Played leading role in the creation of the network’s flagship news entertainment show. Secured high-profile interviews and features as segment producer and went on to create 250 hours of programming as show producer.
- Helped to grow the network from start-up to current subscriber base of 67M homes.
ESPN, Los Angeles, CA 2005 to 2006
Segment Producer/Booker/Columnist
- Researched, reported, wrote and produced daily celebrity news segment for ESPN Hollywood.
- Concurrently served as a booker/producer for ESPN, desk and field producing stories and features on stars such as LeBron James, Floyd Mayweather, Magic Johnson and Kobe Bryant.
- Reported and wrote frequent column from ESPN.com, Daily Dish.
Early Experience: American Media Inc., Reporter/Bureau Chief/Managing Editor; founding managing editor, Country Weekly Magazine; correspondent, Associated Press; on-air contributor, Fox Sports Radio.
Educational & Additional Information
Bachelor of Arts, Mass Communications, University of Tennessee, Chattanooga, TN
Professional-level Digital Media Proficiencies:
Social Media/Engagement: Blab, Facebook, Flickr, Google+, Hootsuite, Instagram, LinkedIn, Periscope, Pinterest, Snapchat, Tumblr, Twitter, Tweetdeck, Vine, WhatsApp, WordPress, YouTube.
Content Creation: FinalCut Pro, Photoshop
Analytics and Digital Marketing: Google Analytics, Google AdWords, Facebook Insights, Facebook PowerEditor and Business Manager, Mixpo Custom Audiences.
Affiliations: Founding member, Social Media Marketing Society; Albuquerque Literacy Works volunteer
Awards: Courageous Citizen Award, Los Angeles County District Attorney’s Office (2010)
Work Products Selects
“Lights, camera, action!” That’s something I’ve been barking on set for more than a decade now, on my way to directing and/or producing more than 250 hours of national television broadcasts, as well as more than 300 feature segments. My most up-to-the-minute productions can be found on Facebook and Youtube, but below you can watch a selection of my TV work.